FinoMark is a crowdfunding platform with a fundraising and investment model that modernizes the funding process and delivers a more efficient and value-adding solution to the end user.
The promotion’s goal was to persuade consumers to use the Finomark peer-to-peer business investment platform to contribute a total of EUR 50,000 toward a commercial loan for the Lukiskiu Jail.
The prison was officially closed on 2 July 2019. After its closure, it became open to the public for tours. Followings the closure of the prison, the complex was turned into a cultural centre.
With a EUR 500 investment, the investor is given a ticket for a tour of the Lukiskiu Prison 2.0.
Both a newsletter and the Facebook network were used for promotion. Different creatives used for dynamic ads.